IBM + ESPN Fantasy Football (2018)

Influencer and Content program for IBM for their ESPN Fantasy Football partnership where Watson was a component of the platform helping players make lineup decisions by ingesting thousands of fantasy football articles a day.

Talent: Charles Woodson, Jerry Ferrara, John Urschel, Bonnie Bernstein, Matthew Berry, Adam Schefter, Daniel Dopp, Field Yates, Stephania Bell


IBM + Aston Martin Red Bull racing (2018)

IBM works with Aston Martin Red Bull Racing to build out an IT infrastructure which is as responsive and nimble as their F1 car on the track. IBM Spectrum Storage and Spectrum Computing software helps Aston Martin Red Bull Racing design more competitive cars, faster and to make lightning-quick decisions during race time -- all with one goal: the winner's circle.

We built out the digital experience which lived online as well as on devices and touchscreens in physical set-ups (such as conferences). The car was modeled in 3D and could be manipulated with click/touch and scroll/pinch to see all aspects and angles of the vehicle.

Version 1

Version 2


Augmented Reality

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Was fortunate to get to visit the Red Bull Factory in Milton Keynes UK to kick off the partnership and the work.

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2018 Social Content:



IBM and Pebble Beach partnered to create the ultimate travel and concierge app using IBM Watson. We were brought in to highlight all the of app's features through a compelling social media content series featuring Laird Hamilton and Gabby Reece.

Our team mapped out all of the pre-production planning in effort to shoot and cover the entire 17-mile peninsula in one day with a crew of eighteen people. A multi-part cinematic video series featuring Laird and Gabby playing golf, dining, shopping, surfing, and exploring were all captured and our content team.

The fun and compelling series “Pebble Beach with Watson” was launched by IBM Sports. Laird, Gabby, IBM, and Pebble Beach Resorts promoted the videos on all of their respective social channels.