Andaz Salon is a boutique brand of Hyatt. Creatively driven, their vision is to connect creative minds in a uncomplicated hotel experience, putting an eclectic mix of people together for collaboration and inspiration.
We created Andaz Salon, a way for anyone to experience the Andaz culture, and look deeper into a specific Andaz property. A visitor can learn about the cities the Andaz properties are in, and how each city is different yet connected in how it is culturally driven. The site explores the way each property fosters the creativity of their own city.
Content creation on the site through Contributors existed in specific verticals: visual arts, culinary, music, fashion, design, literature, and film.
Goals were to grow brand awareness, promote individual Andaz properties, engage existing Andaz audiences, and drive room stays.