True Story: I once owned a clothing line
Founded CEER!US Apparel (2001-2009), a clothing line which included 44 designs on numerous products, including shirts, sweatshirts, bags and totes, and a full women's line including dresses and custom handbags.
Worked closely and managed various designers, both staff and freelance, on clothing designs, as well as collateral and advertising and marketing materials. The line was marketed and sold through touring, online presence including e-commerce, social media, and several online retailers, as well as devoted sections in retail stores.
Completed numerous photoshoots, working with many models and photographers to develop content including advertising.
Organized and promoted countless concerts in our home state of Virginia, including our own fashion show.
Sponsored a roster of twelve bands, and were heavily involved in the regional music scene.