AT&T wanted to create a loyalty platform to thank and reward their customers. One execution within the larger loyalty platform was Ticket Twosdays, allowing AT&T customers to receive a free movie ticket when they purchased one, just by entering their mobile number. We worked on the digital execution of Ticket Twosdays, creating a platform for AT&T customers to input their mobile number and obtain a promo code to use at MovieTickets.com
FRONT OF THE LINE
AT&T partnered with LiveNation to give customers access to concert tickets before the general public -- another loyalty platform to thank and reward their customers. We worked on the digital execution, creating a platform for AT&T customers to input their account credentials and obtain access to concert tickets in advance through LiveNation.
At Super Bowl 51, AT&T held a Taylor Swift concert that was not open to the public. AT&T gave out tickets by rewarding customers, obtaining radio and contest winners, and packing the small venue (the most intimate venue Taylor played in quite some time) with people who were tied to the AT&T brand. We worked on the digital execution, from website to fulfillment of winners.