AT&T wanted to create a loyalty platform to thank and reward their customers. One execution within the larger loyalty platform was Ticket Twosdays, allowing AT&T customers to receive a free movie ticket when they purchased one, just by entering their mobile number. We worked on the digital execution of Ticket Twosdays, creating a platform for AT&T customers to input their mobile number and obtain a promo code to use at MovieTickets.com
FRONT OF THE LINE
AT&T partnered with LiveNation to give customers access to concert tickets before the general public -- another loyalty platform to thank and reward their customers. We worked on the digital execution, creating a platform for AT&T customers to input their account credentials and obtain access to concert tickets in advance through LiveNation.
As part of AT&T's partnership with Taylor Swift, a small intimate concert was held prior to Super Bowl 51 in Houston. All tickets for the show were going to be awarded via an online contest promoted across all AT&T channels and AT&T needed a simple, easy to use system to handle submissions as well as super-high traffic bursts when the concert was promoted.
We built a system that allowed the program’s administrators to effectively monitor submissions, assign winners, and notify contestants. Additionally, we created personalized agendas for contest winners based on 3 levels of participation that authenticated based on their submitted information.
The contest resulted in over 70,000 submissions and 3,000 winners were chosen.