aig (2018)

 
 

CDM NY (2015) 

Monthly newsletter circulated to the agency and sent to clients, focusing on trends and innovations within the healthcare and pharmaceutical space.

 

harley-davidson (2009)

Core Motorclothes Catalog

Spring Motorclothes Catalog

Summer Motorclothes Catalog

Print Ads

 

pepto-bismol (2011)

Pepto-Bismol had a problem: grow sales of a product that practically every American already has in their medicine cabinet, and knows by the 5 symptoms it treats - 'nausea, heartburn, indigestion, upset stomach, diarrhea' (and can sing the song too!). We chose to focus on shared occasions, holidays and cultural milestones. You know, the times when everyone tends to gather 'round, eat and drink a little too much... or a lot too much. By focusing on the celebration rather than the symptom, we started to change people's perception of what Pepto is and why you should always have it handy.

Written about in The New York Times

Outdoor Ads

Nathan’s Hot Dog Eating Contest

 

March Madness

Thanksgiving

800,000 home delivery newspapers in 14 cities were wrapped in a plastic bag on Thanksgiving morning. The bag was from Pepto, and upon examination showed cut lines to cut a Pepto bib out from the bag. A nice way to remind those about to enjoy their meal that Pepto had them covered - a message delivered to the front door of homes probably about the same time the oven inside was turned to Preheat.

download.jpeg
 

subaru (2010)

Legacy + Outback Print Ads