CDM NY (2015)
Monthly newsletter circulated to the agency and sent to clients, focusing on trends and innovations within the healthcare and pharmaceutical space.
Core Motorclothes Catalog
Spring Motorclothes Catalog
Summer Motorclothes Catalog
Pepto-Bismol had a problem: grow sales of a product that practically every American already has in their medicine cabinet, and knows by the 5 symptoms it treats - 'nausea, heartburn, indigestion, upset stomach, diarrhea' (and can sing the song too!). We chose to focus on shared occasions, holidays and cultural milestones. You know, the times when everyone tends to gather 'round, eat and drink a little too much... or a lot too much. By focusing on the celebration rather than the symptom, we started to change people's perception of what Pepto is and why you should always have it handy.
Nathan’s Hot Dog Eating Contest
800,000 home delivery newspapers in 14 cities were wrapped in a plastic bag on Thanksgiving morning. The bag was from Pepto, and upon examination showed cut lines to cut a Pepto bib out from the bag. A nice way to remind those about to enjoy their meal that Pepto had them covered - a message delivered to the front door of homes probably about the same time the oven inside was turned to Preheat.
Legacy + Outback Print Ads